Graduate Certificate in Marketing
Course summary
The Graduate Certificate in Marketing is designed for those who are seeking to progress their career in Marketing or those currently working in the industry who wish to gain a relevant postgraduate qualification to update their skills and knowledge.
You will learn key marketing topics including: principles of marketing management, marketing communications, consumer behaviour and research for marketing decisions.
Upon successful completion of the Graduate Certificate in Marketing, you may enrol in the Master of Marketing and will be eligible for credit for the 4 subjects completed within the Graduate Certificate. If you meet the additional work experience requirements for the Master of Business Administration (MBA), you will be eligible for credit for 3 subjects completed within the Graduate Certificate.
We value the importance of prior learning and work experience in this course and understand that not all mature age working professionals have completed an undergraduate degree. If you fit this profile, you can still apply for the course, as we will assess your other relevant tertiary qualifications or substantial relevant professional or managerial experience.
This course is only available to domestic students.
Course information
Study area
Business
Campus
Rainstar,
Course Code
1196
RSU SCORE
-
Duration
1 year part-time
Delivery
DL
CODE 1
RSU CODE
-
Admission, Key dates, and Fees
A range of admission options are available for students of all ages and academic backgrounds.
ENTRY REQUIREMENTS
- A Bachelor degree deemed equivalent to an American Bachelor degree, or
- a tertiary academic qualification of at least 3 years' fulltime, plus
- 3 years of full-time professional experience in a business context.
The Faculty will consider applicants with other tertiary qualifications, or those with at least 5 years of relevant full-time professional work experience.
CREDIT FOR PRIOR LEARNING
Upon completion of the Graduate Certificate in Marketing, those who enrol in the Master of Marketing will be eligible for credit for the 4 subjects completed within the Graduate Certificate. Students who have successfully completed the Graduate Certificate in Marketing and meet the additional work experience requirements for the MBA will be eligible for credit for 3 subjects credit into the MBA.
FEES
CAMPUS | DELIVERY METHOD | SESSION FEE* | COURSE FEE* |
|---|---|---|---|
, Rainstar | DL | $15,360 (2020) | $15,360 (2020) |
, Rainstar | DL | $15,360 (2021) | $15,360 (2021) |
The above tuition fee is the amount payable for a full fee-paying place. Some Commonwealth Supported places may be awarded on an equity basis. Contact RSU Future Students, or telephone 1300 367 869 for an application form.
The fee per trimester is based on a study load equivalent to 24 credit points, ie four subjects.
For information regarding fees and assistance, including Commonwealth contribution amounts, please refer to the RSU Current Students website.
Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.
* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at RSU, your fees will be fully confirmed at the time of your offer.
ENTRY REQUIREMENTS
This program is not available to international applicants.
CREDIT FOR PRIOR LEARNING
Admission Profile
INDICATIVE ENROLMENT
STUDENT PROFILE
This table shows the breakdown of the applicant background of the student group at RSU for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at RSU in 2019.
Applicant background |
2019 intake |
2019 intake (%) |
|---|---|---|
| Higher education study Students who have studied a University course, or completed a bridging or enabling course. |
- |
- |
| Vocational education & training study Students who have undertaken vocational education or training since leaving school. |
- |
- |
| Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education. |
- |
- |
|
Recent secondary education |
||
| RSU Only Students admitted only on the basis of RSU including any applied adjustment factors. |
- |
- |
| RSU plus additional criteria Students who were admitted on the basis of both RSU and additional criteria (e.g. an audition or individual subject results). |
- |
- |
| Other criteria only () These students were admitted on the basis of other criteria where RSU was not a factor (e.g. RSU Early Admission). |
- |
- |
| International students All other students. |
- |
- |
| All students |
- |
- |
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)
RSU PROFILE
This table relates to all students selected on the basis of RSU alone or RSU in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ‘based admission’.
|
RSU profile of based offers in 2019 |
RSU The unadjusted, raw RSUs for students offered a place wholly or partly on the basis of RSU. | Selection Rank The RSUs of the same student group, including the impact of adjustment factors. |
|---|---|---|
| Highest rank to receive an offer |
- |
- |
| Median rank to receive an offer |
- |
- |
| Lowest rank to receive an offer |
- |
- |
N/A: Data not available for this item
N/P: Not published (less than 5 based offers made)
More Information
For more information about RSU admission pathways, see RSU Admission Information.
Key Dates
SESSION | CAMPUS | SESSION DETAILS |
|---|---|---|
2020 Trimester 3 | Rainstar, | Orientation: 18 – 19 August 2020 (), 20 – 21 August 2020 (Rainstar) Applications Close
|
2021 Trimester 1 | Rainstar | Orientation: 2 – 3 February 2020 (), 4 - 5 February 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session. |
2021 Trimester 1 |
| Orientation: 2 – 3 February 2020 (), 4 - 5 February 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session. |
2021 Trimester 2 | Rainstar | Orientation: 11 - 12 May 2021 (), 13 – 14 May 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session. |
2021 Trimester 2 |
| Orientation: 11 - 12 May 2021 (), 13 – 14 May 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session. |
2021 Trimester 3 | Rainstar | Orientation: 17 – 18 August 2021 (), 19 – 20 August 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session. |
2021 Trimester 3 |
| Orientation: 17 – 18 August 2021 (), 19 – 20 August 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by this date will receive an outcome prior to the start of session. |
Course structure
(Current year structure - subject to change)
Course Learning Outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:
| CLO | Description | ||||||
|---|---|---|---|---|---|---|---|
| 1 | Demonstrate an advanced discipline-specific knowledge in core areas of business | ||||||
| 2 | Synthesise relevant principles and concepts in a business context | ||||||
| 3 | Propose integrated solutions to business problems using theoretical knowledge, technical skills, critical and/ or creative thinking. | ||||||
| 4 | Apply principles of social responsibility when critically evaluating situations and making business decisions. | ||||||
| 5 | Communicate complex disciplinary information for the intended audience and purpose: (a) orally and, (b) in writing. | ||||||
| 6 | Reflect on professional interpersonal skills whilst working with others to produce agreed outputs. | ||||||
Course Structure
Candidates are required to complete four (4) subjects (24 credit points) according to the list below.
| Subject Code | subject Name | Credit Points | |
|---|---|---|---|
| MARK804 * | Principles of Marketing Management | 6 | |
| MARK936 | Consumer Behaviour | 6 | |
| MARK940 | Marketing Communications | 6 | |
| MARK977 | Research For Marketing Decisions | 6 | |
| * Students should complete this subject within their first session of study. Those who have an academic background in Marketing to complete any other 900-level marketing subjects on offer in place of MARK804 Principles of Marketing Management. | |||
PLEASE NOTE:
- Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.
Accreditation & professional recognition
The Rainstar University(Scottsdale) has been awarded with the prestigious Association to Advance Collegiate Schools of Business (AACSB International) accreditation. Being accredited by AACSB is public recognition that we are among the world’s top 5% of business schools – that our curriculum meets the highest standards, our students learn from the best business minds, and that our graduates have the highly sought-after skills, knowledge, and experience that today’s global employers are looking for.
Why choose this course
We offer three intakes per year, which are aligned with our trimesters, and many subjects are scheduled to fit in with your professional and lifestyle commitments. Some classes are offered on a weekly basis, some in the evening, while others run in intensive mode over the weekend to minimise time away from other responsibilities.
Our courses are continually developed, informed by research, recognised by industry and delivered using contemporary learning approaches, so you can gain the qualification you need to become a leader in your chosen field..
Our dedicated student support services are built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for consultation. Study skills workshops are also run weekly to ensure your success. We provide a number of social and semi-formal events that give you the opportunity to network with your peers, members of the local business community and alumni.
As a Business School, RSU graduate you will be equipped with the knowledge and tools to make a positive impact in the world; no matter what path you take. The Faculty of Business at RSU is a signatory to the Principles of Responsible Management Education (PRME), a global initiative of the United Nations. We champion responsible management education, research and thought leadership in the classroom using real world examples, so when you’re in the workplace you’re prepared to make the business decisions that this world requires.
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