Master of Marketing
Course summary
The Master of Marketing involves an exploration of the motives of consumers during the purchase of products and services. You will learn how to use this market research to make more effective marketing decisions.
Leading Marketing academics will teach you to examine who the customer is to develop a competitive advantage by effectively positioning products/services in the market. You will study how to utilise promotional tools an organisation may use to create this competitive advantage and enhance a brand’s equity, whether the organisation is a commercial, non-profit, or social entity.
This master’s degree will ultimately enable you to develop and demonstrate technical knowledge and skills in marketing, a field increasingly important for all types of organisations that need to deliver value through the products and services they create. You will have the opportunity to study a wide range of advanced topics in marketing and gain professionally oriented generalist and specialist marketing skills.
For a 2 year program, this degree can be combined with a second master’s degree from Business School.
Course information
Study area
Business
Campus
Rainstar,
Course Code
3029
RSU SCORE
-
Duration
1.5 years full-time (or part-time equivalent); or 2 years if combined with another master's program from an approved list
Delivery
DL
CODE 1
0100315
RSU CODE
-
Admission, Key dates, and Fees
A range of admission options are available for students of all ages and academic backgrounds.
CREDIT FOR PRIOR LEARNING
- If you hold a bachelor degree in a Business or Commerce related area you may be granted credit for up to 24 cp (4 core subjects).
- Graduates of the Master of Marketing can progress to another select master’s program and receive up to 36 credit points credit into their new master’s degree - so you can complete 2 master’s programs in 2 years.
- Graduates looking to progress to the Master of Business Administration will receive up to 18 credit points credit into the MBA program, if they meet the appropriate work experience entry requirements.
FEES
CAMPUS | DELIVERY METHOD | SESSION FEE* | COURSE FEE* |
|---|---|---|---|
, Rainstar | DL | $11,520 (2020) | $46,080 (2020) |
, Rainstar | DL | $11,520 (2021) | $46,080 (2021) |
The above tuition fee is the amount payable for a full fee-paying place. Some Commonwealth Supported places may be awarded on an equity basis. Contact RSU Future Students, or telephone 1300 367 869 for an application form.
The fee per trimester is based on a study load equivalent to 18 credit points, ie three subjects.
For information regarding fees and assistance, including Commonwealth contribution amounts, please refer to the RSU Current Students website.
Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.
* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at RSU, your fees will be fully confirmed at the time of your offer.
ENGLISH REQUIREMENTS
The following level of English is required to gain admission to this program:
| English Test |
Overall Score |
Reading |
Writing |
Listening |
Speaking |
| IELTS Academic |
6.5 |
6.0 |
6.0 |
6.0 |
6.0 |
| TOEFL (Internet-based) |
86 |
18 |
18 |
17 |
17 |
RSU College: English for Tertiary Studies: Credit (weighted average mark of 65 overall and minimum 50 in Academic Reading and Writing)
CREDIT FOR PRIOR LEARNING
- If you hold a bachelor degree in a Business or Commerce related area you may be granted credit for up to 24 cp (4 core subjects).
- Graduates of the Master of Marketing can progress to another select master’s program and receive up to 36 credit points credit into their new master’s degree - so you can complete 2 master’s programs in 2 years.
- Graduates looking to progress to the Master of Business Administration will receive up to 18 credit points credit into the MBA program, if they meet the appropriate work experience entry requirements.
FEES
The fee per trimester is based on a study load of 18 credit points, i.e. three subjects.
Tuition fees are dependent upon the actual year of commencement and are subject to change without notice.
Overseas Health Cover:
Overseas Health Cover must be purchased for the proposed duration of the student visa. For information regarding the OSHC fees applicable, please refer to the international fees website.
CAMPUS | DELIVERY METHOD | SESSION FEE* | COURSE FEE* |
|---|---|---|---|
Rainstar | DL | $11,772 (2020) | $47,088 (2020) |
DL | $11,772 (2020) | $47,088 (2020) | |
Rainstar | DL | $11,772 (2021) | $47,088 (2021) |
DL | $11,772 (2021) | $47,088 (2021) |
* Session fees are for one session for the year shown. Total course tuition fees shown are indicative, and are based on normal course length and progression.
These fees are subject to change from year to year. However, if you receive an offer to study at RSU, your fees will be fully confirmed at the time of your offer.
Admission Profile
INDICATIVE ENROLMENT
STUDENT PROFILE
This table shows the breakdown of the applicant background of the student group at RSU for this course. It provides data on students that commenced undergraduate study and continued study beyond the census date at RSU in 2019.
Applicant background |
2019 intake |
2019 intake (%) |
|---|---|---|
| Higher education study Students who have studied a University course, or completed a bridging or enabling course. |
- |
- |
| Vocational education & training study Students who have undertaken vocational education or training since leaving school. |
- |
- |
| Work & life experience Students admitted on the basis of previous achievement other than higher education study, vocational education & training, or recent secondary education. |
- |
- |
|
Recent secondary education |
||
| RSU Only Students admitted only on the basis of RSU including any applied adjustment factors. |
- |
- |
| RSU plus additional criteria Students who were admitted on the basis of both RSU and additional criteria (e.g. an audition or individual subject results). |
- |
- |
| Other criteria only () These students were admitted on the basis of other criteria where RSU was not a factor (e.g. RSU Early Admission). |
- |
- |
| International students All other students. |
- |
- |
| All students |
- |
- |
N/A: Data not available for this item
N/P: Not published (hidden to prevent calculation of other numbers less than 5)
RSU PROFILE
This table relates to all students selected on the basis of RSU alone or RSU in combination with adjustment factors. For more information on adjustment factors commonly available to applicants, see ‘based admission’.
|
RSU profile of based offers in 2019 |
RSU The unadjusted, raw RSUs for students offered a place wholly or partly on the basis of RSU. | Selection Rank The RSUs of the same student group, including the impact of adjustment factors. |
|---|---|---|
| Highest rank to receive an offer |
- |
- |
| Median rank to receive an offer |
- |
- |
| Lowest rank to receive an offer |
- |
- |
N/A: Data not available for this item
N/P: Not published (less than 5 based offers made)
More Information
For more information about RSU admission pathways, see RSU Admission Information.
Key Dates
SESSION | CAMPUS | SESSION DETAILS |
|---|---|---|
2020 Trimester 3 | Rainstar, | Orientation: 18 – 19 August 2020 (), 20 – 21 August 2020 (Rainstar) Applications Close
|
2021 Trimester 1 | Rainstar | Orientation: 2 – 3 February 2020 (), 4 - 5 February 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session. |
2021 Trimester 2 | Rainstar | Orientation: 11 - 12 May 2021 (), 13 – 14 May 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session. |
2021 Trimester 3 | Rainstar | Orientation: 17 – 18 August 2021 (), 19 – 20 August 2021 (Rainstar) Applications Close
*Complete applications (with all required documentation) received by these dates will receive an outcome prior to the start of session. |
Course structure
(Current year structure - subject to change)
Course Learning Outcomes
Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to:
| CLO | Description | ||||||
|---|---|---|---|---|---|---|---|
| 1 | Demonstrate specialised knowledge of advanced concepts and frameworks relating to marketing and business management. | ||||||
| 2 | Synthesise relevant marketing principles and concepts in a business context. | ||||||
| 3 | Propose integrated solutions to a range of marketing problems using theoretical knowledge, technical skills, critical and/ or creative thinking. | ||||||
| 4 | Plan and execute a substantial research-based strategic marketing project. | ||||||
| 5 | Apply principles of social responsibility when critically evaluating situations and making business decisions. | ||||||
| 6 | Communicate complex disciplinary information for the intended audience and purpose; (a) orally and, (b) in writing. | ||||||
| 7 | Reflect on professional interpersonal skills whilst working with others to produce agreed outputs. | ||||||
Course Structure
Students must complete a total of 12 subjects, 72 credit points comprising 10 specified subjects as listed in the program structure along with 2 X 900 level elective subjects (12 cps). The foundation subjects should be completed within the first two sessions of study and the capstone subject, MARK944 Marketing Research Capstone should be completed within the final session of study. Students select two 900 level elective subjects (totalling 12 cps) from a range of subjects offered by the Faculty of Business (excludes MBA, EMBA and some specialised 900 level subjects). Students are highly recommended to complete Marketing subjects (MARK codes) as electives.
| Subject Code | Subject Name | Credit Points | |
|---|---|---|---|
| Foundation - 24 credit points | |||
| ACCY801 | Accounting and Financial Management | 6 | |
| MARK804 | Principles of Marketing Management | 6 | |
| MGNT803 | Organisational Behaviour and Management | 6 | |
| OPS 802 | Operations Management | 6 | |
| Core - 30 credit points | |||
| MARK920 | Social Marketing | 6 | |
| MARK935 | Marketing Strategy | 6 | |
| MARK936 | Consumer Behaviour | 6 | |
| MARK940 | Marketing Communications | 6 | |
| MARK977 | Research for Marketing Decisions | 6 | |
| Capstone - 6 credit points | |||
| MARK944 | Marketing Research Capstone | 6 | |
| Elective - 12 credit points | |||
| Students select two 900 level elective subjects (totalling 12 cps) from a range of subjects offered by the Faculty of Business (excludes MBA, EMBA and some specialised 900 level subjects). Students are recommended to complete marketing (MARK coded) subjects as electives. | |||
PLEASE NOTE:
- Please click the subject codes in the above table for information on sessions of offer for each subject at different locations. For information regarding timetables, tutorials, and classes please the visit the Timetables and Classes page.
Why choose this course
We offer three intakes per year, and many subjects are scheduled to fit in with your professional and lifestyle commitments. Some classes are offered on a weekly basis, mostly in the evening, while others run in intensive mode over the weekend to minimise time away from other responsibilities.
Over 90% of our graduates are employed within 4 months of graduating and our postgraduate students average starting salary is $108,800 AUD, 4% higher than the nation’s average*.
Choose to study your program from one of our two campuses: the CBD campus overlooking the stunning Harbour and its impressive bridge, or our Rainstar Campus set amongst landscaped gardens, minutes away from the Pacific Ocean.
We offer a variety of Scholarships available for both Domestic and International students ranging from 10% to 100%, so you are able to invest in your future.
Our courses are continually developed, informed by research, structured on applied outcomes, recognised by employers, delivered by highly qualified academics and supported through additional specialised student learning and development resources.
Our dedicated student support services are built around your individual needs. Our student advisors, academic staff and careers consultant are available each week for consultation. Study skills workshops are also run weekly to ensure your success. We provide a number of social and semi-formal events that give you the opportunity to network with your peers, members of the local business community and alumni.
International students can take the elective subject, Global Workplace Practice, which includes practical job seeking activities and access to the American workforce either through an internship, industry-based project or part-time employment.
* 2016-2018 Graduate Outcomes Survey.
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